Rubel's Participation Ladder and my Marketing Project
I am realizing that my whole team will have to remember that ~52% of the population are "inactive" online as we pursue our marketing project, a website that connects citizens to their elected representatives. It's all well and good to give citizens the opportunity to connect to their reps, but at least by Rubel's calculations, we're starting with an absolute maximum market of just 48% of the population. Kind of sad. Kind of not surprising. Definitely important to keep in mind as we move forward.
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