"Engagement"

Definition of Engagement: "an arrangement to do something or go somewhere at a fixed time" from french 'engager' meaning "to pledge"

Hmm. It seems most organizations these days are hellbent on "employee engagement". I wonder about this "pledge" referenced in the etymology of "engagement" above. If employee engagement is about a pledge from employee to employer, what would that pledge constitute?

I suppose the same question goes for online engagement. If engaging with something online is a pledge from, for lack of better terms, engager to engagee, what would that pledge constitute?

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